Wednesday, November 28, 2007
Ralph Lauren
Has anyone heard about the new Jewelry and Watch collection that Ralph Lauren is coming out with? They are merging with Richemont Jewellers, a well known brand already in the market. I am curious to see which direction they take with advertising this brand. Ralph Lauren ads consist of their logo plus a picture of what they are advertising that explains itself. Will they take this same concept? RL is already a very well known brand that is known for being classy and sophisticated and this is the exact perception you want when selling luxurious jewelry. No matter what direction they take, I know it will be successful.
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I think Polo is going to do so well with this new lauch! Who knows, we all may be sporting a signature RL piece around our wrists and fingers instead of the saught after David Yurman gold and silver. Brides-to-be may be desiring a Ralph Lauren diamond instead of a Tiffany ring. The watches will probably do well with the Michelle watches, but consumers will recognize the RL name before they choose a Michelle watch. We'll have to wait and see!!
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