Dove.

After coming across the website for "Dove" I thought it was very interesting to see everything Dove stands for. They have something called "The Dove Self-Esteemed Fund" which was developed to help free the next generation from self-limiting beauty stereotypes. Committed to reaching 5 million young women by the end of 2010. They have help tips to help you get through your hang-ups about your body and self-esteem. This is something that has faced America for years and the percent of eating disorders and low self-esteem are gradually increasing year after year. This is due to high profile actresses obsessed with their bodies and it is our young girls who look up to these figures and this is where it all begins.

I think it is great that Dove has taken the initiative to help stop this craze in society. Dove has models that are what we call your "average" girls and it is only the beginning and I cannot wait to see the effects of this campaign.