Wednesday, December 5, 2007
Giving Samples Away...
I was flipping through magazines the other day and came across perfume samples. Of course I had to smell every single one to find out which one I liked best so the next time I went shopping I could buy some. It made me realize how effective samples and giveaways really are. All you have to do is get your product out there and people will learn about it and hopefully like it and go buy it. You cannot make money with a product no one knows about so I high recommend giving samples away for free. Everyone wants something free, it is human to want free right? But just think, you are gaining customers and hopefully loyal ones.
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3 comments:
I think samples are a great way to get the product out to the people. Especially for products such as lotion, perfume, and shampoo. It allows the customer to find out first hand how well the product works. Then customer will go out and purchase the product.
I love the idea of samples because it includes consumers who are afraid to try new things. When people are able to get something free they are more likely to try it. A sample can lead to more sales and loyal customers because they enjoyed the taste, smell, or outcome of a product.Companies who give free samples are not losing but gaining. They are gaining more customers because more people will be aware of what they offer and have a greater chance of making a purchase.
I also personally love samples and taste testing. I do agree companies should do this more often when trying to lauch a new product. Consumers are a lot of times afraid to waste their money to try new things. Giving sample products will not only benefit the customer but benefit the company and knowing is their product going to be a hit or a miss and what they need to do to change it. Free is not always good but it definietely helps when attracting customers.
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