Have you guys heard about the new Monopoly board game? Well apparently they are coming out with a new game that is no longer using cash but VISA credit cards. Their concept was to start at an early age and begin brand awareness in childrens minds. Once the child grows up, they will only think VISA when choosing their first credit card. Smart huh? I think it is completely brilliant on the behalf of Visa, although I am not sure if the message we are sending to small children is positive or negative.
Will it help them when deciding how to spend their money one day or are we teaching them that you can buy whatever you like with a credit card and one day this will get them in money trouble.
I am curious to see what the effects are in about 10-15 years.
No comments:
Post a Comment