Something I have learned while working in advertising is that it is completely necessary for reaching your customers. If you are not advertising you are not creating a new customer base. Old customers begin to die out or get tired of your product and if you are not advertising and gaining new customers, your product/company may begin to wither away.
If you are going to advertise, you need to sign up for at least a 3-month period before seeing any effects. You must be consistent in advertising, ex: Pepsi and McDonalds logo. You begin to create top of mind awareness. If you are continually looking at the same advertisement, it becomes the first brand that comes to your mind.
Advertising is necessary and will always be around. If you want to see how effective it is, take a look at your own personal experiences. Sometimes advertising can be subliminal, so stop and take a look at what is around you.
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