About Advertising

Something I have learned while working in advertising is that it is completely necessary for reaching your customers. If you are not advertising you are not creating a new customer base. Old customers begin to die out or get tired of your product and if you are not advertising and gaining new customers, your product/company may begin to wither away.

If you are going to advertise, you need to sign up for at least a 3-month period before seeing any effects. You must be consistent in advertising, ex: Pepsi and McDonalds logo. You begin to create top of mind awareness. If you are continually looking at the same advertisement, it becomes the first brand that comes to your mind.

Advertising is necessary and will always be around. If you want to see how effective it is, take a look at your own personal experiences. Sometimes advertising can be subliminal, so stop and take a look at what is around you.

Giving Samples Away...

I was flipping through magazines the other day and came across perfume samples. Of course I had to smell every single one to find out which one I liked best so the next time I went shopping I could buy some. It made me realize how effective samples and giveaways really are. All you have to do is get your product out there and people will learn about it and hopefully like it and go buy it. You cannot make money with a product no one knows about so I high recommend giving samples away for free. Everyone wants something free, it is human to want free right? But just think, you are gaining customers and hopefully loyal ones.

Monopoly

Have you guys heard about the new Monopoly board game? Well apparently they are coming out with a new game that is no longer using cash but VISA credit cards. Their concept was to start at an early age and begin brand awareness in childrens minds. Once the child grows up, they will only think VISA when choosing their first credit card. Smart huh? I think it is completely brilliant on the behalf of Visa, although I am not sure if the message we are sending to small children is positive or negative.

Will it help them when deciding how to spend their money one day or are we teaching them that you can buy whatever you like with a credit card and one day this will get them in money trouble.


I am curious to see what the effects are in about 10-15 years.

Mike Huckabee: Chuck Norris Approved

Have you guys seen the ad Govenor "Mike Huckabee: Chuck Norris Approved"? I am 22 and I absolutely loved this because I could relate. Chuck Norris jokes have been very popular this past year and I thought it was so funny. The fact that it was funny kept my attention and I wanted to see what Mike Huckabee was all about, but I am not sure how much our older generation approved of this message. I will be curious to see how much controversy this commercial will bring.

CHECK IT OUT!
http://www.youtube.com/watch?v=MDUQW8LUMs8

Shopping Online

Christmas is just around the corner, and what better idea to buy your gifts online? You sit right there in your home and scroll through what you want to buy your friends and family. There are many advantages to this. 1) You do not have to fight the crowd. 2)Save money in gas 3)More sales 4) More of a selection, you type in what you are looking for and there it is. You do not have to go from store to store searching for something you may never find.

Do not get me wrong, there are disadvantages as well. Sometimes sales are final, You may get the wrong size, there is a chance it will not get here in time. In my opinion I am going with shop online because Christmas is such a crazy time of the year and I do not want to be out in that crazy mess. Any other time, I will go to the mall.

Ralph Lauren

Has anyone heard about the new Jewelry and Watch collection that Ralph Lauren is coming out with? They are merging with Richemont Jewellers, a well known brand already in the market. I am curious to see which direction they take with advertising this brand. Ralph Lauren ads consist of their logo plus a picture of what they are advertising that explains itself. Will they take this same concept? RL is already a very well known brand that is known for being classy and sophisticated and this is the exact perception you want when selling luxurious jewelry. No matter what direction they take, I know it will be successful.

Good Publicity vs Bad Publicity

When it comes to good publicity and bad publicity, which one is going to get you noticed? In my opinion, both good and bad publicity are great for someone’s career if they want to get noticed. Take Paris Hilton for instance, she for one became famous because well…she is Paris Hilton. Her name alone got her noticed and it is because of her outrageous acts that she is one of the most recognized women in Hollywood. Another example is Britney Spears. She is on every cover of every magazine because of her disgraceful acts towards her children and society. Every time she makes the cover of a magazine, more people are going to read and more money she is going to make. If you look in the magazines, it is bad publicity that people want to read. It is rare when you see a magazine with highlights that are positive, but that too will get you noticed.