About Advertising

Something I have learned while working in advertising is that it is completely necessary for reaching your customers. If you are not advertising you are not creating a new customer base. Old customers begin to die out or get tired of your product and if you are not advertising and gaining new customers, your product/company may begin to wither away.

If you are going to advertise, you need to sign up for at least a 3-month period before seeing any effects. You must be consistent in advertising, ex: Pepsi and McDonalds logo. You begin to create top of mind awareness. If you are continually looking at the same advertisement, it becomes the first brand that comes to your mind.

Advertising is necessary and will always be around. If you want to see how effective it is, take a look at your own personal experiences. Sometimes advertising can be subliminal, so stop and take a look at what is around you.

Giving Samples Away...

I was flipping through magazines the other day and came across perfume samples. Of course I had to smell every single one to find out which one I liked best so the next time I went shopping I could buy some. It made me realize how effective samples and giveaways really are. All you have to do is get your product out there and people will learn about it and hopefully like it and go buy it. You cannot make money with a product no one knows about so I high recommend giving samples away for free. Everyone wants something free, it is human to want free right? But just think, you are gaining customers and hopefully loyal ones.

Monopoly

Have you guys heard about the new Monopoly board game? Well apparently they are coming out with a new game that is no longer using cash but VISA credit cards. Their concept was to start at an early age and begin brand awareness in childrens minds. Once the child grows up, they will only think VISA when choosing their first credit card. Smart huh? I think it is completely brilliant on the behalf of Visa, although I am not sure if the message we are sending to small children is positive or negative.

Will it help them when deciding how to spend their money one day or are we teaching them that you can buy whatever you like with a credit card and one day this will get them in money trouble.


I am curious to see what the effects are in about 10-15 years.