A company's marketing and/or advertising campaign can affect a company either positive or negative, therefore it is crucial in trying to decide what you need to do to make your product better.
Pepsi for instance has been around for years and have experienced both gains and loses. They decided to switch things up and make pepsi clear. This was no good for pepsi. People felt as if they were drinking water and pepsi sales dropped tremendously. The greatest advertising idea that Pepsi ever had was the-Pepsi Challenge. This showed people on the streets tasting both pepsi and coke and people were choosing pepsi over coke including die hard coke fans and famous people as well. This helped pepsi steadily increase their sales. As for Pepsi changing the color of their drink, it was worth a shot but people are set in their ways when it comes to food. The color of food/drink is important which is why most food is dyed to satisfy its customers.
When they did the Pepsi Challenge, I thought this was extremely clever because it shows people picking their product over their biggest competitor, Coke. Also, if famous people drink pepsi, this makes others want to as well.
2 comments:
do you think pepsi will ever become a number one cola drink in USA?
what do you think is distinctive about their advertising?
The pepsi challenge was a great!! I remember one of my friends from high school decided to use pepsi vs. coke for her experiment in Science class.
At first she would ask some people (including me) to write down their favoite drink : Coke or Pepsi. Then she blind-folded everyone and had to tast Coke and then Pepsi.
In the end, everyone said the one they loved the best and overall Pepsi won!!! And this is one reason why I am a number one Pepsi fan! It really does have a great tast. and I think it could be the number one cola drink in the USA if they keep the challenge up!
-Elizabeth
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