Myspace versus Facebook

I for one am addicted to both myspace and facebook. I get on each account at least 3times a day. It is a great way to connect with people all around the world; especially those you care about but never have the time to stay in contact due to different schedules. I love to get on and add people that I went to High School. Without myspace or facebook, I would have no idea what they were up to. It is natural for a girl to snoop around and find gossip about others right? Well myspace and facebook has become that site for me, without getting in the middle of drama up close and personal. Through experience, I have seen it do many great things and I have seen it ruin people’s lives. If you want to stay out of drama I would chose facebook. It is safer because facebook is targeted more towards college students and myspace is filled with child molesters and rapist. I do like that myspace is more creative and shows who you are more so than facebook. There are mypace layouts and as well as songs you can add to your profile. It will be difficult for any other website to compete with these two sites because they are already established.

Superbowl Advertising

The average price for a 30 second commercial in the Super Bowl is $2.4 million. That is a 6 percent increase from 2004 and more than double the cost from a decade ago. At press time, Fox had sold 90 percent of the 59 slots available, putting the network on track to haul in more than $140 million from the broadcast.

The Super Bowl, the most widely watched sport event in the US, has long commanded the highest ad rates of any television program. By way of comparison, 30-second ads on prime time typically run about $400,000, though it's worth noting that last year's NBC 'Friends' finale cost advertisers $2 million a slot.

I wonder if people get back their $2.4million in sales/profit by the end of the year or better yet I wonder if they get it back before then. I believe it to be a big risk to take by putting that much of your money on the line for a 30 second commercial.

Something we talked about in class the other day was if Pepsi puts on a sale right before super bowl that says by 1 Pepsi get 2 free and lets say Coke buys a commercial during the Super Bowl. People are not going to need Coke by then because they have loaded up on Pepsi and this could be appalling for Cokes profit after Super Bowl.

Dove.

After coming across the website for "Dove" I thought it was very interesting to see everything Dove stands for. They have something called "The Dove Self-Esteemed Fund" which was developed to help free the next generation from self-limiting beauty stereotypes. Committed to reaching 5 million young women by the end of 2010. They have help tips to help you get through your hang-ups about your body and self-esteem. This is something that has faced America for years and the percent of eating disorders and low self-esteem are gradually increasing year after year. This is due to high profile actresses obsessed with their bodies and it is our young girls who look up to these figures and this is where it all begins.

I think it is great that Dove has taken the initiative to help stop this craze in society. Dove has models that are what we call your "average" girls and it is only the beginning and I cannot wait to see the effects of this campaign.

Online News vs. TV News

New York Times and BBC are great sources for receiving news. It has many different categories that you can access such as health, science, weather, business, technology, travel, etc. It is quick and easy to click on the topics you are most interested in. It is a little different than your local news because your local news focuses more on your major topics for the day.

If you go online, you can look up local news as well as news from all over for the entire week, and on TV it is usually local and daily. Going online helps you find out about current events instantaneously. Most people want to get information immediately, so going online is a great source for getting that information quickly

Fed Ex

I was watching an old Fed Ex commercial from the Super Bowl the other day and it was set back when there were cavemen. It showed a caveman attaching a package to a flying dinosaur and telling him where to take it and all of a sudden a trinosaursrex comes out of no where and eats the flying dinosaur. The caveman goes back to his boss and says the package didn't make it and the boss asked if he used FedEx and the caveman said that FedEx doesn't exist yet, and the boss said that wasn't his problem and fired him. I thought the commercial was a great idea although you would never know it was a FedEx commercial until the very end when they said it. The problem here is, you are not thinking FedEx the whole time so you forget what the commercial is about. I believe in Brand Awareness. If you have a 20 second commercial, take that 20 seconds and drill your brand into people's head.

Avatars

I think Avatars are "cute" meaning for young users. This is what I thought of when I first heard of Avatars. After creating one, I think it is a great idea to add a little fun and excitement to your email. As for a college student, they might feel this is somewhat childlike. Something that might catch their attention would be a tool where you could add your face on the avatars body. This would be funny, not so personal, and something extra.

As I searched for clothes and accessories as well as backgrounds, I feel that they shoud be categorized so that it might be easier for one to find what they are looking for. My Avatar has a pretty red dress and it was difficult for me to find a background that went along with this.

Yahoo: Way to make things interesting. It is only the beginning, so there is plenty of time for advancements.

Viva Viagra

"Viva Viagra"
We watched this commercial in class this morning and it is still in my head at 1:00am. For one, it is funny and the song they chose is catchy. It is a group of older guys singing about how they cannot wait to get home to their "honey". I did not hear the lyrics until I got home and replayed it, and I did not think this was inappropriate in the least. The song says "At the end of the day, I'm not a guy who strays, she's my hearts desire." They are having a good time and not embarrassed by using viagra what so ever. It lets older men and women know that this issue is common with all men. The group of men they use are not that old, so it lets you know viagra is not only targeted to older men in their 60's and up, which is the first thing that comes to my mind.

Viagra lets a guy keep his manhood, and losing this can be embarrassing. This commercial made me think all men have this problem, so no big deal. It shows men are comfortable and realize it is normal and their is something for their problem. Viagra is not something easy to market, because people feel uncomfortable when it is brought up, but this commercial achieves a feeling of ease. It is more of a medical problem, rather than a personal problem.