Viva Viagra

"Viva Viagra"
We watched this commercial in class this morning and it is still in my head at 1:00am. For one, it is funny and the song they chose is catchy. It is a group of older guys singing about how they cannot wait to get home to their "honey". I did not hear the lyrics until I got home and replayed it, and I did not think this was inappropriate in the least. The song says "At the end of the day, I'm not a guy who strays, she's my hearts desire." They are having a good time and not embarrassed by using viagra what so ever. It lets older men and women know that this issue is common with all men. The group of men they use are not that old, so it lets you know viagra is not only targeted to older men in their 60's and up, which is the first thing that comes to my mind.

Viagra lets a guy keep his manhood, and losing this can be embarrassing. This commercial made me think all men have this problem, so no big deal. It shows men are comfortable and realize it is normal and their is something for their problem. Viagra is not something easy to market, because people feel uncomfortable when it is brought up, but this commercial achieves a feeling of ease. It is more of a medical problem, rather than a personal problem.